Privacy Policy

1. Introduction

Welcome to Aventa, a service provided by AVENTA TECH LLC ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://aventa.app and use our B2B SaaS platform ("Platform"). Our Platform provides point-of-sale (POS) financing integration software for retail merchants ("Merchants").

2. Our Role as a Data Processor

AVENTA TECH LLC operates as a technology provider and Data Processor for our partnered Merchants. We do not act as a lender, bank, or financial institution. Our Platform facilitates the collection of information from various sources, including Merchant-controlled websites, mobile applications, and third-party advertising platforms (such as TikTok Lead Generation and Meta Advertising Services), to route it to third-party lending partners ("Lenders") via API.

3. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Platform includes:

• Consumer Data (Processed on behalf of Merchants): Personally identifiable information, such as name, shipping address, email address, telephone number, Social Security Number (SSN), date of birth, and financial information provided directly by the Consumer during the intake process or via authorized Third-Party API integrations (e.g., TikTok Leads).
• Merchant Data: Business names, contact details, EINs, and API credentials (such as Merchant IDs provided by Lenders or Social Media Platform access tokens).
• System Data: IP address, browser type, operating system, and access times automatically collected when using our Platform.

4. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we use information collected via the Platform to:

• Securely route Consumer financing applications to appropriate third-party Lenders using the Merchant's credentials.
• Sync lead information from platforms like TikTok and Meta to the Merchant's dashboard.
• Facilitate pre-qualification (soft credit pulls) where authorized.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.

5. How we use information to improve our services, including AI

We may use de-identified and aggregated information derived from your interactions with merchants who use the Aventa platform (such as message content with personal details removed, and conversion metrics) to develop and improve our products and services, including AI-powered features, and to provide enhanced analytics and performance metrics to our merchants. Before any such information is used to train AI or generate aggregate benchmarks, we apply automated redaction to remove personal identifiers; information that cannot be reliably de-identified is not used for this purpose. We do not use sensitive financial information you provide for a financing application (such as Social Security numbers, ITINs, income, bank-account details, or lender decisions) to train AI models — that information is used only to process your financing request.

6. Data Retention and Deletion

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For data retrieved via third-party advertising APIs (such as TikTok), Aventa adheres to a strict 30-day retention policy, after which personal identifiable lead data is automatically deleted or anonymized from our active processing systems.

7. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• To Third-Party Lenders: Consumer data is transmitted securely to third-party Lenders (e.g., Affirm, Snap Finance, Klarna) as requested by the Merchant to process financing applications.
• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.

8. Your Privacy Rights

Depending on your location, you may have the right to access, correct, or delete your personal information. Consumers wishing to exercise these rights regarding data processed by Aventa should contact the Merchant through whom their application was submitted, as the Merchant is the Data Controller. Aventa will assist Merchants in responding to such requests within reasonable timeframes.

9. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. This includes encrypting sensitive data (such as SSNs) at rest and in transit using industry-standard protocols (AES-256 and TLS 1.2+).

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

AVENTA TECH LLC
Email: contact@aventa.app